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Saudi Awwal Bank, a leading financial institution in the Kingdom, has been honored by Global Finance as the “Best Trade Finance Provider” in Saudi Arabia for 2025.

The prestigious award marks the fifth consecutive year SAB has received this recognition since its landmark merger, further solidifying its reputation as the foremost trade finance institution in the Kingdom and reflecting its remarkable performance in 2024.

The award is based on a comprehensive evaluation of several key factors, including transaction volumes, global coverage, customer service excellence, competitor benchmarking, and the adoption of innovative technologies. Feedback from multinational decision-makers worldwide and insights from industry analysts and corporate executives underscored SAB’s ability to consistently outperform competitors and maintain a strong position in the competitive trade finance sector.

Yasser Al-Barrak, chief corporate and institutional banking officer at SAB, said: “This award reflects the unwavering dedication, hard work, and collaboration of numerous departments across SAB in addressing our clients’ complex and evolving needs. Our success is driven by the expertise of our teams, our innovative solutions, exceptional service, and global reach through our partnership with HSBC.”

He added: “We are also committed to providing the best services and projects that support development and promote economic growth to achieve the goals of Saudi Vision 2030.”

SAB’s product and service offerings and its steadfast commitment to client satisfaction have positioned it as a vital driver of trade within the Kingdom.

Despite a dynamic business environment, SAB continues to deliver tailored solutions that meet the unique needs of both local and multinational clients. This adaptability and innovation have enabled the bank to sustain robust performance metrics and reaffirm its status as a preferred provider of both conventional and Islamic trade finance solutions.

Today, as a leader in trade finance, SAB is aligned with Saudi Arabia’s Vision 2030 goals, striving to enhance the Kingdom’s economic growth and positioning itself as a key player in the global financial landscape.

LuLu Hypermarket is hosting its annual Indian festival, offering shoppers a vibrant range of Indian products, flavors, and cultural activities.

Marking another milestone in strengthening the cultural ties between Saudi Arabia and India, the LuLu India Fest 2025 is running from Jan. 24 to 30 at all LuLu outlets across Saudi Arabia.

The event officially kicked off on Jan. 25 at LuLu Hypermarket, Riyadh Avenue Mall, Murabba, with a grand inauguration by Indian Ambassador Dr. Suhel Ajaz Khan. The ambassador was warmly welcomed with a purple carpet reception, accompanied by a bouquet and traditional flower garland.

A creative unveiling ceremony began the festivities, where the Indian Product Wall was revealed through a unique chess-themed launch. Following this, guests enjoyed a guided tour of the hypermarket, where they explored various kiosks showcasing Indian culinary delights from 10 different states. Attendees also interacted with a robot that offered interesting insights into each dish.

In partnership with APEDA, the launch event featured a special display of organic Indian products. Additionally, a new product launch spotlighted fresh Indian fruits, vegetables, and FMCG items. Live cooking demonstrations by Saudi chefs highlighted the fusion of Saudi and Indian culinary traditions, showcasing dishes that blend the flavors of both nations.

The cultural celebrations included entertaining Indian dance performances, further emphasizing the unity between Saudi and Indian cultures.

During his keynote address, Ambassador Khan expressed his appreciation for the event, saying: “This festival is a celebration of the enduring friendship between India and Saudi Arabia. LuLu India Fest exemplifies how we can honor both Indian products and cultural ties, fostering mutual respect and understanding between our two nations.”

Shehim Mohammed, director of LuLu Saudi Hypermarkets, added: “LuLu India Fest is a celebration of Indian heritage and a symbol of the growing partnership between Saudi Arabia and India. At LuLu, we take pride in bridging these cultures and uniting our communities through shared experiences. This event reinforces our commitment to promoting cultural exchange and strengthening the commercial bonds between these two great nations.”

With Indian flavors, fashion, and culture taking center stage, LuLu India Fest 2025 exemplifies LuLu Group’s commitment to uniting communities and providing memorable shopping experiences.